I get your second paragraph - it's more effective for him to use his time to programatically generate thousands of pages then to write one, but your first? If 9

I get your second paragraph - it's more effective for him to use his time to programatically generate thousands of pages then to write one, but your first? If 99% of people use a certain terminology, and if you are selling, don't you want to speak their language since they constitute the market? Or are you saying you need to speak the blogger/technocratti so they'll link to you?