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For legacy ICE car companies, there is an additional headwind with which they must battle: their dealer network is far less incentivized to sell electric vehicl
by samch 6y ago
For legacy ICE car companies, there is an additional headwind with which they must battle: their dealer network is far less incentivized to sell electric vehicles due to the lower long-term revenues based on service and maintenance. Dealers have a say in what is promoted and sold. If they have two otherwise equivalent models, one ICE and one electric, they are far more incentivized to sell the ICE version to lock in those lucrative service plans at time of sale.
So, traditional auto manufactures not only have to catch up in charging infrastructure, they also have to figure out how to change the dealer incentive model to help move units.