Little late to the party, but look up Kathy Sierra. "Upgrade your users" is her thing. Her blog is here: https://headrush.typepad.com/ https://headrush.typepad

Little late to the party, but look up Kathy Sierra. "Upgrade your users" is her thing. Her blog is here: https://headrush.typepad.com/ https://headrush.typepad.com/ She has some really great video talks out there: https://vimeo.com/131407754 https://vimeo.com/131407754