Agreed on all fronts. They've also integrated residential solar directly into the car business in a way that was poorly understood then and still is now. Also,

Agreed on all fronts. They've also integrated residential solar directly into the car business in a way that was poorly understood then and still is now. Also, OTA updates. Its a terrifying concept, but going to the dealership to get your car's firmware flashed is as archaic as boxed software. As more automakers move in that direction, their attention to detail with security is going to be under a microscope. Tesla managed to capture the magic of waking up to an upgraded car, and hasn't has too many security nightmares to keep people away.