1. Book value: how much you could get by liquidating all the assets 2. Discounted cash flow: how much revenue this business is expected to make in the next N y

1. Book value: how much you could get by liquidating all the assets 2. Discounted cash flow: how much revenue this business is expected to make in the next N years 3. Dividends I will grant that multiples vary wildly by industry, but in theory that's a reflection of earning potential of the industry as a whole.