Is it just me, or are Google's APIs becoming more farcical with every revision? I see these words before "API" that you just wouldn't think belong in that cont

Is it just me, or are Google's APIs becoming more farcical with every revision? I see these words before "API" that you just wouldn't think belong in that context. Now "Prediction API". It makes me really excited for the next batch. Bacon API? HFT API? Physics API? API API?