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On 150,000 pageviews a month I make about $50.00 from adsense. "1.6% CTR with 0.85c CPC" seems pretty unrealistic to me.

k33l0r 15y ago
I'd agree, I recently tested out an AdWords campaign and the CTR has averaged about 0.05% (the maximum was 0.22%).
melvinram 15y ago
I've seen client sites that get 10-30% CTR w/ $4 CPC and I've seen 1% at $0.20-$0.80 CPC. It really depends on a number of factors including the audience, their intent, how they find your site, the site layout, etc. It may not be common but I wouldn't say it's unrealistic. PS: If you're making $50 from 150,000 page views per month, are you open to selling the site?
- augustflanagan 15y ago
  You're right, unrealistic is not the right way to describe it. I don't doubt that quite a few people are able to make a couple thousand off adsense and 150,000 pageviews or less per month. However, the article is saying it is incredibly easy to do this. On that point I disagree. I think if you spend a lot of time working on finding the right niche and developing the site that you can definitely pull it off, but I don't think it's easy. And, as someone else pointed out there are a lot more interesting ways to make $2000/mo building a niche web app.
  - danneu 15y ago
    Just for fun, I'll throw in my own stats: I make $650/mo from 4,000,000 pageviews. However, the low rate is easily understood because I run a forum.
_delirium 15y ago
I get about 1% CTR with $1.50 CPC. Not unreachable in the financial space, if you have a site with relevant information. I make about the same as you do, on many fewer pageviews a month.
getsat 15y ago
I've seen 2-4% CTR across my sites. Positioning of your ads matters a LOT. If you use Wordpress, consider using something like http://www.ctrtheme.com http://www.ctrtheme.com or ProSense.
chopsueyar 15y ago
I have about 5,000 page views per month and make about $50 from adsense. In April, I had a 1.78% CTR. The shitty thing is, it is an AJAX app, so there is only the frontpage, and each lookup does not refresh the Adsense ad. The average time on the site is about 12 minutes. This is also not a very high volume search term. So the upside for me is pretty limited. Even if I ranked #1, ahead of the .gov site, I do not think I would come close to $2,000.
- getsat 15y ago
  > The shitty thing is, it is an AJAX app, so there is only the frontpage, and each lookup does not refresh the Adsense ad. It should be pretty simply to reload the contents of your ad block in the "success" callback of your Ajax library... you're probably leaving a ridiculous amount of money on the table.
Two9A 15y ago
It's figures like this that make me think I'm not doing very well with my articles site. 0.02% CTR on 50k page views a month; revenue under $1. I guess that's the compromise you make when your niche is involved articles for a technical audience, but is there a way to improve that?
rmc 15y ago
I get about 3,500 pageviews a month, ~ 2.6% CTR with a CPC of €0.10
nl 15y ago
I make ~$100-$200/month from < 10,000 pageviews (although not with AdSense). It's pretty much impossible to claim any CTR or CPC rate is unrealistic because they vary so massively depending on the site, the market and even things like the time of year.

k33l0r 15y ago

I'd agree, I recently tested out an AdWords campaign and the CTR has averaged about 0.05% (the maximum was 0.22%).

melvinram 15y ago

I've seen client sites that get 10-30% CTR w/ $4 CPC and I've seen 1% at $0.20-$0.80 CPC. It really depends on a number of factors including the audience, their intent, how they find your site, the site layout, etc. It may not be common but I wouldn't say it's unrealistic. PS: If you're making $50 from 150,000 page views per month, are you open to selling the site?

augustflanagan 15y ago
You're right, unrealistic is not the right way to describe it. I don't doubt that quite a few people are able to make a couple thousand off adsense and 150,000 pageviews or less per month. However, the article is saying it is incredibly easy to do this. On that point I disagree. I think if you spend a lot of time working on finding the right niche and developing the site that you can definitely pull it off, but I don't think it's easy. And, as someone else pointed out there are a lot more interesting ways to make $2000/mo building a niche web app.
- danneu 15y ago
  Just for fun, I'll throw in my own stats: I make $650/mo from 4,000,000 pageviews. However, the low rate is easily understood because I run a forum.

_delirium 15y ago

I get about 1% CTR with $1.50 CPC. Not unreachable in the financial space, if you have a site with relevant information. I make about the same as you do, on many fewer pageviews a month.

getsat 15y ago

I've seen 2-4% CTR across my sites. Positioning of your ads matters a LOT. If you use Wordpress, consider using something like http://www.ctrtheme.com http://www.ctrtheme.com or ProSense.

chopsueyar 15y ago

I have about 5,000 page views per month and make about $50 from adsense. In April, I had a 1.78% CTR. The shitty thing is, it is an AJAX app, so there is only the frontpage, and each lookup does not refresh the Adsense ad. The average time on the site is about 12 minutes. This is also not a very high volume search term. So the upside for me is pretty limited. Even if I ranked #1, ahead of the .gov site, I do not think I would come close to $2,000.

getsat 15y ago
> The shitty thing is, it is an AJAX app, so there is only the frontpage, and each lookup does not refresh the Adsense ad. It should be pretty simply to reload the contents of your ad block in the "success" callback of your Ajax library... you're probably leaving a ridiculous amount of money on the table.

Two9A 15y ago

It's figures like this that make me think I'm not doing very well with my articles site. 0.02% CTR on 50k page views a month; revenue under $1. I guess that's the compromise you make when your niche is involved articles for a technical audience, but is there a way to improve that?

rmc 15y ago

I get about 3,500 pageviews a month, ~ 2.6% CTR with a CPC of €0.10

nl 15y ago

I make ~$100-$200/month from < 10,000 pageviews (although not with AdSense). It's pretty much impossible to claim any CTR or CPC rate is unrealistic because they vary so massively depending on the site, the market and even things like the time of year.