consumers shopping for a DVD player weren't interested in a pricey upsell to play a tiny number of games Yeah, people found this out in 1993 via the Pioneer La

consumers shopping for a DVD player weren't interested in a pricey upsell to play a tiny number of games Yeah, people found this out in 1993 via the Pioneer LaserActive [0]. Nuon's angle was a little different though. They were trying to triple dip with licensing - license to the companies who make DVD players, the devs who make videogames as well as to movie studios for the DVD interactive features. That way, maybe they solve the problem of having to sell their own hardware at a loss to make it up in game sales (as most console makers do). Nintendo had done something like this in the past, licensing out their hardware to Sharp, who made the Twin Famicom and a TV with an NES built-in and would do it around the same time with the Panasonic Q GameCube. It looks like they did the work in terms of getting in good with the hardware side, but the software side left a lot to be desired. As close as they were working with Toshiba, they should've also been working with EA... 0 - https://en.wikipedia.org/wiki/LaserActive https://en.wikipedia.org/wiki/LaserActive