Potential customers with an iPhone are captive to that platform due to extensive lock-in, including financial investments guarded by Apple DRM. The amount of bu

Potential customers with an iPhone are captive to that platform due to extensive lock-in, including financial investments guarded by Apple DRM. The amount of budget that is thereby worth allocating to literally double your potential market can be extremely high. Hell: often you go into business to solve a problem that you, yourself, had... and you might yourself be bought into the "wrong" platform (which is itself very specific... like, this article is fascinating as generally it is Android that has audio APIs so bad that even people willing to move mountains simply can't make their software work correctly... this is the first I have heard of an audio developer hating hard on Apple's API).