> I'd like to be wrong, though until we require companies to be responsible for all costs associated with the full lifecycle of a product so externalized costs

> I'd like to be wrong, though until we require companies to be responsible for all costs associated with the full lifecycle of a product so externalized costs are incorporated, we're not going to develop the most sustainable practices. Why only the companies should be responsible? I would say it's fairer to share the "blame" with everyone else. The consumers, the government, the whole society.