Ads were fine when they used page content as the context. "Personalized" ads are partly a scam to devalue publishers: set a tracking cookie when a user is on a

Ads were fine when they used page content as the context. "Personalized" ads are partly a scam to devalue publishers: set a tracking cookie when a user is on an expensive-to-advertise-on website, and then serve ads to the very same user when they visit cheap sites. I'm dumbfounded why reputable publishers put up with this.