We'll see how that goes, but if they pursue some kind of vertical integration where they can make their own wood in a sustainable way... that'd be pretty sweet

We'll see how that goes, but if they pursue some kind of vertical integration where they can make their own wood in a sustainable way... that'd be pretty sweet imho. OTOH, it was recently announced that in order to promote sustainability, IKEA is going to sell spare parts too. That's pretty good imho. And keep in mind that we're talking about wood, something that's fairly recyclable, all things considered: imagine if apple started doing the same with iphone and macbook pro parts (that is selling spares directly to consumers)