Too long often means forgetting the iceberg principle [1] by Joel Spolsky. Business people only see the tip of the iceberg, the UI button, but don't see the hug

Too long often means forgetting the iceberg principle [1] by Joel Spolsky. Business people only see the tip of the iceberg, the UI button, but don't see the huge chunk below water. This chunk is complex and not UI and takes time to develop or change. [1] https://www.joelonsoftware.com/2002/02/13/the-iceberg-secret-revealed/ https://www.joelonsoftware.com/2002/02/13/the-iceberg-secret...