I'm not arguing that technology somehow isn't important for these companies. Of course it is. Pepsi Bottling Group has an immense IT infrastructure with annual

I'm not arguing that technology somehow isn't important for these companies. Of course it is. Pepsi Bottling Group has an immense IT infrastructure with annual spending that could swallow many startups. It couldn't operate in the modern market without this infrastructure. But it's a soda company, not a tech company, even if it delivered you soda from the internet. If PBG opened a large NY plant the WSJ headline wouldn't be "Tech Boom Hits New York."