IMO this is the best quote from the article, and pretty much gets to the heart of it: The entire quote-unquote “pro blogging” industry ... is predicated on the

IMO this is the best quote from the article, and pretty much gets to the heart of it: The entire quote-unquote “pro blogging” industry ... is predicated on the notion that blogging is a meaningful verb. It is not. The verb is writing. The format and medium are new, but the craft is ancient. --- In other words, as I read it: create content which is meaningful to you and engages your passions, then publish it.