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Shouldn't it be "advertisers are targeting rightwing Facebook users with..."? I was under the impression that it was the advertiser who chooses the target audie
by jdan 6y ago
Shouldn't it be "advertisers are targeting rightwing Facebook users with..."? I was under the impression that it was the advertiser who chooses the target audience.
- r00fus 6y agoThe biggest myth out there is that FB is somehow detached from the ads they permit on their website because of "it's the algorithm" or "we're just a platform". It's obviously complete BS.
- skronch 6y agoThe people who build FB's ads platform have their performance judged by metrics like revenue, eCPM, and internal relevance scores. Building capabilities to add arbitrary human-defined rules into those optimization functions only makes their jobs more difficult and is a drag on hitting team targets. I'm curious why you think they're incentivized to do so.
- srg0 6y agoDrug dealers and human traffickers have their performance judged by their superiors, and are under constant pressure from competition. Law enforcement only makes their jobs more difficult and is a drag on hitting team targets. Let's be more sympathetic to the little guys.