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> Yeah, it's even got a name: shopping. So, for direct to consumer companies who only ship online, SEO? Here's the thing: ads can be useful. Awhile back I g
by com2kid 6y ago
> Yeah, it's even got a name: shopping.
So, for direct to consumer companies who only ship online, SEO?
Here's the thing: ads can be useful.
Awhile back I got a, highly targeted, ad for high protein sugar free cereal. That's awesome! I am 100% the target audience for that product, and until I saw that ad I had no clue it existed! To find a product like that I'd have to search for it, but I would never search for an entire new category of product that I didn't know about.
Same thing for the fitness app I am using (BodBot, it is amazing!). I am quite literally healthier right now because of a targeted advertisement.
Was I aware of fitness apps before then? Sure. But the ad for BodBot was informative about what features differentiated it from the literally hundreds, if not thousands, of other competing apps.
Do most ads suck? Sure. Should ads be highly invasive? Nope. But interest tracking and basic targeting actually help me find products and services that I want to buy!
Facebook in particular, for all the things wrong with it (long list!) has some amazingly relevant ads that inform me of products that I never knew about.
- zentiggr 6y agoSo let's designate .biz as the place where advertisements live, and turn it into the online yellow pages (plus all the other scum to be expected) and ban anything resembling advertising from every other TLD. Those who want to shop know where to go. Those who don't, know where to avoid.
- TedDoesntTalk 6y agohey man, that's great and i'm happy you're healthier because of advertising. My experience has been the opposite (yes, advertising making me and my family UNhealthier -- mentally and emotionally). I don't want targeted ads, but I can understand that you do. Perhaps there is a way we can both enjoy the internet in our preferred ways. Perhaps not, I don't know.