Browsers need to own tracking, and it's clear that Firefox and Safari agree. I don't object to (silent, low resource, banner) ads, even targeted ones, as long

Browsers need to own tracking, and it's clear that Firefox and Safari agree. I don't object to (silent, low resource, banner) ads, even targeted ones, as long as the targeted ads aren't building a comprehensive profile of me. I think my ideal would be telling my browser a list of a couple interest areas (prosumer tech, sci-fi, dog peripherals) that the website could target on to serve ads. They'd get targeted ads, I'd get privacy, and I'd get ads that actually match things I care about.