"I'm excited to share my vision for ending the plastic epidemic and The Sustainable CO-OP Store." My initial reading is that you have a vision to end the plasti

"I'm excited to share my vision for ending the plastic epidemic and The Sustainable CO-OP Store." My initial reading is that you have a vision to end the plastic epidemic as well as ending The Sustainable CO-Op Store. There's nothing in here about what specifically it is you intend to sell. Everything as long as it isn't plastic? Does Amazon itself not already sell the products you'll have available? Target? Wal-Mart? Who are the likely customers? Wealthier people with money to burn on more expensive, but eco-friendly products? Is there a plan on how to reach and "intrigue" the target customer group?