I'm not an expert, but I think you'd want to find a negative CAC. The people who use your app would be sharing your app with others rather than it being driven

I'm not an expert, but I think you'd want to find a negative CAC. The people who use your app would be sharing your app with others rather than it being driven purely by marketing. This might be helpful: https://www.socalcto.com/2009/11/negative-customer-acquisition-costs.html https://www.socalcto.com/2009/11/negative-customer-acquisiti...