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Ask HN: How to measure Product/Market Fit from marketing
My brother and I are working on marketing a new D2C app we built. My question is: based on marketing, how can we measure how good our product/market fit is? For example, if we spent $1000 on marketing, what kind of response should we expect if we have a good product/market fit? Another way to word this is: what should the customer acquisition cost be for a brand new D2C app (right off the starting line)?
- jvalencia 6y agoI'm not an expert, but I think you'd want to find a negative CAC. The people who use your app would be sharing your app with others rather than it being driven purely by marketing. This might be helpful: https://www.socalcto.com/2009/11/negative-customer-acquisition-costs.html https://www.socalcto.com/2009/11/negative-customer-acquisiti...
- jvalencia 6y ago(This then means your marketing costs would be to accelerate your product market fit.)
- calebm 6y agoOne other important detail: the target spend would be in the $10 range (obviously the customer acquisition cost will be strongly related to the target spend)