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We are doing CPC & CPM pricing. I don't believe anyone has asked us for "time seen" pricing. I don't even really know how that would work, and why it wouldn't b
by ericholscher 6y ago
We are doing CPC & CPM pricing. I don't believe anyone has asked us for "time seen" pricing. I don't even really know how that would work, and why it wouldn't be open to fraud in a similar fashion.
Do you have a good example of how this is priced, and how it would work in practice?
- Nextgrid 6y agoBy time seen I don't literally mean time displayed on screen but more like TV/radio ads, as in this ad will be part of our rotation of X ads for an entire months across X publishers. I think The Deck used to do this. Determining the price will be a bit tricky (and I would expect that you'd have to lowball yourself until your platform builds credibility in terms of good ROI) but in the long run it should mean your advertisers pay a flat price to be included per week/month regardless of actual impressions or clicks (thus there's no fraud potential as only the raw profit from the ads will matter - the only "fraud" potential would be to literally buy the advertised product en masse).
- ericholscher 6y agoGotcha, that definitely makes sense. We are looking at doing that for some of our larger sites, similar to Daring Fireball: https://daringfireball.net/feeds/sponsors/ https://daringfireball.net/feeds/sponsors/ -- which I believe is based off the old Deck model :) Thanks for following up.
- deleted 6y ago[deleted]