If you are in the "I wish Safari blocked ads" boat but don't know where to go, let me recommend an out… There are a lot of reasonable choices, I've been using

If you are in the "I wish Safari blocked ads" boat but don't know where to go, let me recommend an out… There are a lot of reasonable choices, I've been using Wipr for years. It does a good job of blocking ads and costs about $2. There are macOS and iOS versions, they update their lists, and because of the architecture have no access to your browsing so can never be tempted to start farming you. (No affiliation, I haven't done an extensive comparison, but this one works and isn't expensive and you can stop worrying about what to do if you do this now.)