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And it's more commercially effective to be more specific than that and take the reader's profile into account. It's also not a zero sum at all. An advertisemen
by Blikkentrekker 6y ago
And it's more commercially effective to be more specific than that and take the reader's profile into account.
It's also not a zero sum at all. An advertisement that is not within the user's interest is wasted, rather than going to the competitor.
- TeMPOraL 6y ago> An advertisement that is not within the user's interest is wasted, rather than going to the competitor. Not completely, if there is anything to the concept of "brand awareness" (and I believe there is, and a good chunk of advertisers do too). An ad that is not within user's interest still makes an imprint of the brand, product and vendor in their head. Later on, where user's interest change, that brand/product/vendor is a bit more likely to be recalled by them. A mistargeted ad is better than no ad at all.