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That's a good way to put it, but technology is still a very important part of any ecommerce business. Be it marketing, acquisition, fulfillment, accounting, CR
by iamgoat 15y ago
That's a good way to put it, but technology is still a very important part of any ecommerce business. Be it marketing, acquisition, fulfillment, accounting, CRM. It's just not the shiny object you see up front with Foursquare.
And sure, pretty much all of these components can be provided by third-party, but if you did that, then your goods and customer service need to be amazing to make up for the technology costs.
- wickedchicken 15y agoI'm not arguing that technology somehow isn't important for these companies. Of course it is. Pepsi Bottling Group has an immense IT infrastructure with annual spending that could swallow many startups. It couldn't operate in the modern market without this infrastructure. But it's a soda company, not a tech company, even if it delivered you soda from the internet. If PBG opened a large NY plant the WSJ headline wouldn't be "Tech Boom Hits New York."