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Doesn't DV360 default to using IDs or cookies etc for targeting today? Those are user known identifiers. I am trying to wrap my head on how FloC would be used b
by fumar 6y ago
Doesn't DV360 default to using IDs or cookies etc for targeting today? Those are user known identifiers. I am trying to wrap my head on how FloC would be used by advertisers since the world is not all FloC enabled and cookies are still around.