REI is a "co-op" but a consumer co-op. This is VERY different unfortunately...yeh a bit confusing I know. They aren't a worker owned co-op so that means they f

REI is a "co-op" but a consumer co-op. This is VERY different unfortunately...yeh a bit confusing I know. They aren't a worker owned co-op so that means they face the same economic pressures as any traditional investor owned business. They lack most of the amazing aspects of a worker owned co-op that I mentioned.