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But isn't Peloton fairly unique? Like Crossfit, it somehow has gained a huge following that is not directly related to the actual product, it's much more about

But isn't Peloton fairly unique? Like Crossfit, it somehow has gained a huge following that is not directly related to the actual product, it's much more about marketing nous. That is much harder to reproduce than simply building a solid physical product.

maerF0x0 6y ago
+1000 to this. You dont buy a peleton because you need economical exercise. You buy a peleton as a form of conspicuous consumption and "exclusive" group membership (I'm a spin _athelete_!) . The marketing hyperbole gets eaten up in our IG/social media obsessed environment.