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That is an appropriate argument, but afaik it's along the lines of Peloton's subscription pricing. Peloton's shown there's a clearly established market that wil
by mrkwse 6y ago
That is an appropriate argument, but afaik it's along the lines of Peloton's subscription pricing. Peloton's shown there's a clearly established market that will pay that sort of price for a home fitness service.
- Grustaf 6y agoBut isn't Peloton fairly unique? Like Crossfit, it somehow has gained a huge following that is not directly related to the actual product, it's much more about marketing nous. That is much harder to reproduce than simply building a solid physical product.
- maerF0x0 6y ago+1000 to this. You dont buy a peleton because you need economical exercise. You buy a peleton as a form of conspicuous consumption and "exclusive" group membership (I'm a spin _athelete_!) . The marketing hyperbole gets eaten up in our IG/social media obsessed environment.