2 ms·
Having an option to target by FLoC would make a lot of sense, yes! (Not sure what you mean by "using known identifiers")
by jefftk 6y ago
Having an option to target by FLoC would make a lot of sense, yes!
(Not sure what you mean by "using known identifiers")
- fumar 6y agoDoesn't DV360 default to using IDs or cookies etc for targeting today? Those are user known identifiers. I am trying to wrap my head on how FloC would be used by advertisers since the world is not all FloC enabled and cookies are still around.