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Does that mean advertisers using DV360 will have the option to target using known identifiers or FloC? Chrome market share in the US is 50%. FloC covers 50% of
by fumar 6y ago
Does that mean advertisers using DV360 will have the option to target using known identifiers or FloC? Chrome market share in the US is 50%. FloC covers 50% of the total US market. Advertisers want all the scale. https://www.statista.com/statistics/276738/worldwide-and-us-market-share-of-leading-internet-browsers/ https://www.statista.com/statistics/276738/worldwide-and-us-...
- jefftk 6y agoHaving an option to target by FLoC would make a lot of sense, yes! (Not sure what you mean by "using known identifiers")
- fumar 6y agoDoesn't DV360 default to using IDs or cookies etc for targeting today? Those are user known identifiers. I am trying to wrap my head on how FloC would be used by advertisers since the world is not all FloC enabled and cookies are still around.