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FLoC is a proposal for a web standard, which other browsers could implement. Today, in browsers where third party cookies were removed without replacement, com
by jefftk 6y ago
FLoC is a proposal for a web standard, which other browsers could implement.
Today, in browsers where third party cookies were removed without replacement, companies like Google that aren't willing to fingerprint have pretty limited user targeting capabilities.
- fumar 6y agoDoes that mean advertisers using DV360 will have the option to target using known identifiers or FloC? Chrome market share in the US is 50%. FloC covers 50% of the total US market. Advertisers want all the scale. https://www.statista.com/statistics/276738/worldwide-and-us-market-share-of-leading-internet-browsers/ https://www.statista.com/statistics/276738/worldwide-and-us-...
- jefftk 6y agoHaving an option to target by FLoC would make a lot of sense, yes! (Not sure what you mean by "using known identifiers")
- fumar 6y agoDoesn't DV360 default to using IDs or cookies etc for targeting today? Those are user known identifiers. I am trying to wrap my head on how FloC would be used by advertisers since the world is not all FloC enabled and cookies are still around.
- dennisy 6y agoI think users using the search engine, email, maps etc in other browsers is hardly a "limited" amount of data for ad targeting.
- jefftk 6y agoSorry, you're right, advertising on Google's own properties is mostly unaffected by browsers removing support for third-party cookies. I was thinking about AdManager and AdSense; ads shown on publisher sites.