For the most part yes. I think it's also harder because Facebook, YouTube and Reddit pretty much ate up community message boards. My original premise was that a

For the most part yes. I think it's also harder because Facebook, YouTube and Reddit pretty much ate up community message boards. My original premise was that any magazine in an Airport had enough community to build a website around. We simply looked for communities that had crappy websites and tried to fill the space. It worked well then, but it wouldn't be a strategy I'd employ now.