Google's ML-based ad optimizer was literally called "SmartASS". You may also know the name because the team of the same name was a perennial winner of the ICFP

Google's ML-based ad optimizer was literally called "SmartASS". You may also know the name because the team of the same name was a perennial winner of the ICFP Programming Contest. https://www.businessinsider.com/google-exec-our-40-billion-secret-sauce-is-called-smartass-2012-6 https://www.businessinsider.com/google-exec-our-40-billion-s...