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Chrome’s “Privacy Sandbox” mentioned in the article will limit JavaScript’s access to APIs that expose fingerprinting entropy. Thus publishers will feel pressur
by cpeterso 6y ago
Chrome’s “Privacy Sandbox” mentioned in the article will limit JavaScript’s access to APIs that expose fingerprinting entropy. Thus publishers will feel pressure to use Google’s advertising services and Chrome’s FLoC because other ad networks won’t monetize as well since they can’t use third-party cookies or fingerprinting in Chrome.
- zffr 6y agoGreat point. This would give Google's advertising services an unfair advantage over its competitors. This really only seems beneficial to Google, not to other advertisers, or to end-users.
- jahewson 6y agoI doubt it. Safari already blocks 3rd party cookies, so this situation already exists. Every ad network will implement FLoC, it's an open standard - they'd be crazy not to.