3 ms·

I don't know how they make money...

by sjg007 6y ago

ceejayoz 6y ago
They embed their ads on news sites, style them to look like legitimate articles, and prey on the vulnerable. Same methodology as the "your Social Security number has been suspended" scam calls.
- tartoran 6y ago
  Who pays to have their ads displayed by a chumbox? Probably smaller players but I can't imagine a reputable company to post ads in that toxic environment, it really does look bad.
  - joering2 6y ago
    Smaller players? I know a "small" biz that does $45,000 a day with Taboola. They do it because sadly their scammy ads work on vulnerable population.
  - dredmorbius 6y ago
    Major new sites, mostly magazine publishers, were doing this. Washington Post, TIME, Newsweek, and CNN as I recall. Five-thirt-eight according to comments here. Some may have dropped them by now, many were discussing this as negative brand value within recent years. Previous discussion: https://themargins.substack.com/p/taboola-outbrain-and-the-chum-supply https://themargins.substack.com/p/taboola-outbrain-and-the-c... (https://news.ycombinator.com/item?id=20409693 https://news.ycombinator.com/item?id=20409693) https://www.nytimes.com/2019/10/04/business/media/online-advertising-chumbox-merger.html https://www.nytimes.com/2019/10/04/business/media/online-adv... (https://news.ycombinator.com/item?id=21175145 https://news.ycombinator.com/item?id=21175145)
    - ceejayoz 6y ago
      They're talking about the other end of things - the companies placing ads, not the ones hosting them. The answer is "sleazy bottomfeeders", if the Taboola ads I've seen are any indication. Supplements, worthless insurance, colon cleansers, and the like.
      - tartoran 6y ago
        That is correct. I've seen tabula/outbrain around on cnn/bbc/time etc until I blocked it and am aware that these publishers make use of taboola/outbrain for revenue. However, I was wondering what company puts the actual advert through these deceptive bottomfeeders.
      - dredmorbius 6y ago
        Ah, got it.
  - graaben 6y ago
    Ad arbitrage - essentially buy a click on Taboola for $0.20 and send the user to your sham website that displays ads from a separate network (Ad sense, Facebook, or one of the seedier options) and hope you get that user to click an ad that pays you $0.22. Make a little bit of money while making the world a little bit worse.

I don't know how they make money...

by sjg007 6y ago

I don't know how they make money...

They embed their ads on news sites, style them to look like legitimate articles, and prey on the vulnerable. Same methodology as the "your Social Security number has been suspended" scam calls.

tartoran 6y ago
Who pays to have their ads displayed by a chumbox? Probably smaller players but I can't imagine a reputable company to post ads in that toxic environment, it really does look bad.
- joering2 6y ago
  Smaller players? I know a "small" biz that does $45,000 a day with Taboola. They do it because sadly their scammy ads work on vulnerable population.
- dredmorbius 6y ago
  Major new sites, mostly magazine publishers, were doing this. Washington Post, TIME, Newsweek, and CNN as I recall. Five-thirt-eight according to comments here. Some may have dropped them by now, many were discussing this as negative brand value within recent years. Previous discussion: https://themargins.substack.com/p/taboola-outbrain-and-the-chum-supply https://themargins.substack.com/p/taboola-outbrain-and-the-c... (https://news.ycombinator.com/item?id=20409693 https://news.ycombinator.com/item?id=20409693) https://www.nytimes.com/2019/10/04/business/media/online-advertising-chumbox-merger.html https://www.nytimes.com/2019/10/04/business/media/online-adv... (https://news.ycombinator.com/item?id=21175145 https://news.ycombinator.com/item?id=21175145)
  - ceejayoz 6y ago
    They're talking about the other end of things - the companies placing ads, not the ones hosting them. The answer is "sleazy bottomfeeders", if the Taboola ads I've seen are any indication. Supplements, worthless insurance, colon cleansers, and the like.
    - tartoran 6y ago
      That is correct. I've seen tabula/outbrain around on cnn/bbc/time etc until I blocked it and am aware that these publishers make use of taboola/outbrain for revenue. However, I was wondering what company puts the actual advert through these deceptive bottomfeeders.
    - dredmorbius 6y ago
      Ah, got it.
- graaben 6y ago
  Ad arbitrage - essentially buy a click on Taboola for $0.20 and send the user to your sham website that displays ads from a separate network (Ad sense, Facebook, or one of the seedier options) and hope you get that user to click an ad that pays you $0.22. Make a little bit of money while making the world a little bit worse.