3 ms·
I still don't understand why publishers use these ads. At best they annoy your readers. At worst people leave your site and give revenue or eyeballs somewhere
by projektfu 6y ago
I still don't understand why publishers use these ads. At best they annoy your readers. At worst people leave your site and give revenue or eyeballs somewhere else. Since publishers are in the impression business, shouldn't they be selling ads that make revenue by impression instead of by click? My dream is for publishers to wise up suddenly, leaving Taboola and its underwriters holding the bag.
- ogre_codes 6y agoAt best someone accidentally clicks on one of the little adverts and you earn $0.01. On a busy site, accidental clicks alone have to earn a few dollars a day.
- ceejayoz 6y agoAt the risk of your site's reputation, of course.
- celestialcheese 6y agoFor big sites, you can negotiate 80% revshare + guaranteed minimums. This is huge for smoothing out cash-flow in low CPM quarters and is one of the most valuable ad slots available to pubs
- cmorgan31 6y agoThey pay you a promised amount to clutter your website with their horseshit beyond a certain point because your data becomes the commodity being bought just not transparently. Now make the case constantly to get rid of the free cash by showing it's negative impact on brand and revenue. I hope that one day they are all gone but it will be awhile still...