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Apple is currently the only company in the fitness world that can afford to force hardware and software coupling. You are not Apple. Peloton, which you compare
by shmatt 6y ago
Apple is currently the only company in the fitness world that can afford to force hardware and software coupling. You are not Apple.
Peloton, which you compare yourself to, allows me to use my Life Fitness bike with their platform, and they even charge me about 70% less than they charge their own bike buyers.
Hopefully this will soon sink in, there is a huge market of people who already invested thousands in their workout gear, and all they need is your platform. Plus its always interesting to hear how usable the hardware is, if I stop paying or if your platform goes offline. Every company handles this a bit differently
- ADominic 6y agoWas this always the case for Peloton though? They could expand to allow their platform to work on other equipment later but there might be enough early adopters to support hardware sales to start. Also, bikes are far more common first purchases for home exercise equipment so there are probably many more bikes collecting dust at home than rowing machines
- shmatt 6y agoIt’s the other way around. While figuring out how to profit on the hardware, selling software is a net profit with 0 downside. And lots of people on this thread seem to point to a single manufacturer that is in every rowers house, apparently
- FullNameAndy 6y agoYou make some good points. A huge part of our experience is the electronically controlled resistance that adds up to 100+ lbs of force. Our high-intensity games and strength content, which differentiates us, requires this and the reason why we opted to build our own rower instead of just an app or working with any rower.
- SamBam 6y agoAnd yet so many rowers are saying that the electronically-controlled resistance doesn't really make sense in a rower, which should not be changing the resistance all the time.
- FullNameAndy 6y agoI think it can be argued both ways :)
- shmatt 6y agoDoes this mean your hardware is bricked if I stop paying the monthly fee? Looking at the bike market again, most bikes have a “free ride” state for non payers that shows you live stats. And internal browsers that let you see a different companies videos
- FullNameAndy 6y agoYou can still use the rower like a typical rower without a membership. More details here :) https://www.avironactive.com/membership/ https://www.avironactive.com/membership/