This discussion comes up a lot, with people gleefully deciding that they derive the absolute truth from the data and that all wine is just bullshit bingo. Aqui

This discussion comes up a lot, with people gleefully deciding that they derive the absolute truth from the data and that all wine is just bullshit bingo. Aquired sophiscated tastes come with experience and social coaching. Sugar tastes "good" to everyone for fairly well established biological reasons, but when someone has been educated on the identification of finer tastes and to enjoy them- they will reject sugary food for something more nuanced and varied. Some people never recieve this education, which leads to 40 year olds drinking sodas. In the same sense, many people never get the introduction to the finer points of a good glass of wine, and thus stick to simpler tastes. Wine pricing, particularly among the highly competitive world of home retail wine selections (how much will someone part with for a "nice bottle of evening wine") where most sell at say, $10 but the best price to performance is around the $22 mark. With particularly nuanced and hard to produce wine tastes ganering the high costs. Not literal comparative "good taste"