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>Part of this is about the middle men. The NY Times cut off ad exchanges in EU and found it didn't kill their ad business [1]. One thing it did do was cut out t
by wombatpm 6y ago
>Part of this is about the middle men. The NY Times cut off ad exchanges in EU and found it didn't kill their ad business [1]. One thing it did do was cut out the middle companies doing the brokering. Google has made A LOT of money just being a middle company. Like a car dealership.
So NYT rediscovers publishing? Once upon a time, publishers had teams of sales people who had relationships with companies needing to advertise and coordinated theirs ads with the publishing schedule. Publishers then gave that advantage away to sell ads for a fraction of their current price on a per view basis and have been crying ever since.
- mfer 6y agoPublishers have been seeing their ad revenue decrease. This is why they complain. Companies like Google make billions on ads. A overwhelming majority of Googles income is from ads. It isn't just that Google served new markets or that publishers outsourced the work. Ad systems use a bidding system. Google controls both sides of the bidding system. The system is setup in a way where Google has benefited more than others. It reminds me of record labels and producers. They make the lions share of the money on record sales for most albums and music. The artists typically get a small share. Some artists have walk away with a medium income will selling millions of albums and having the label/producers making millions. The lower income to publishers has caused them to do more shock and awe type articles that aren't good for us. They pay more inexperienced people less so there is less mentoring. Overall it means the quality of the published stuff has gone downhill.
- wombatpm 6y agoI was in the printing industry in the 00’s and watched firsthand how publishers shot themselves in the foot. It’s funny how substack is doing what they should have done previously.