I have no issues with targeted advertising as long as the ad's topic is deduced from the context of the page I'm visiting. Cookies aren't required for that. I

I have no issues with targeted advertising as long as the ad's topic is deduced from the context of the page I'm visiting. Cookies aren't required for that. If I buy a MTB magazine, I do expect to see some ads from this or that bike-producing company (even though I'd prefer them not to be there).