It depends. We're developing our machine learning platform. We're a boutique consultancy and the opportunity cost is high as we're not affordable for most organ

It depends. We're developing our machine learning platform. We're a boutique consultancy and the opportunity cost is high as we're not affordable for most organizations. However, the product is for ourselves and what it avoids us down stream is huge. Machine learning projects are expensive and seldom succeed, and this is taxing on morale, retention, hiring, etc. and our platform addresses these problems. In other words, spending time to make a wheel means it's time you're not spending moving forward, but a round wheel is much better than a square wheel and you make it up in no time when you have it. Huge costs, but huge benefits that compound.