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It's not clear to me why we need third-party cookies to be a technology that browsers support. Just axe them. No replacement.
by flerchin 6y ago
It's not clear to me why we need third-party cookies to be a technology that browsers support. Just axe them. No replacement.
- grishka 6y agoYeah. I don't understand why it's taking so much time and effort and debate when all it would really take is literally a single line of code to change the default value of the setting that blocks or allows third-party cookies. I'd bet most users won't even notice the difference. The original RFC that introduced cookies specifically said that third-party cookies aren't permitted. Then Netscape broke it. Then everyone else did. It's about time browsers become spec-compliant.
- t0mas88 6y agoBecause Google makes billions on selling ads on other sites through their DV360 / Google AdX products. Those ads need third-party cookies for targeting, otherwise the price drops by a factor 5. Google also happens to make the browser with by far the largest market share. So they're not going to axe third-party cookies as long as it drops their revenue 5x.