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Part of this is about the middle men. The NY Times cut off ad exchanges in EU and found it didn't kill their ad business [1]. One thing it did do was cut out th

by mfer 6y ago

Part of this is about the middle men. The NY Times cut off ad exchanges in EU and found it didn't kill their ad business [1]. One thing it did do was cut out the middle companies doing the brokering. Google has made A LOT of money just being a middle company. Like a car dealership. The proposed system deals with large groups and machine learning. It requires a browser ad on or changes to the browser. This is not approachable for startups, small businesses, or those who are independent. It's targeted at Google and further helps solidify their position. As people want to cut Google off from constantly monitoring them they are looking for ways to work around being cut off to keep the data flowing. Branding and marketing their work to make people want it. [1] https://digiday.com/media/gumgumtest-new-york-times-gdpr-cut-off-ad-exchanges-europe-ad-revenue/ https://digiday.com/media/gumgumtest-new-york-times-gdpr-cut...

wombatpm 6y ago
>Part of this is about the middle men. The NY Times cut off ad exchanges in EU and found it didn't kill their ad business [1]. One thing it did do was cut out the middle companies doing the brokering. Google has made A LOT of money just being a middle company. Like a car dealership. So NYT rediscovers publishing? Once upon a time, publishers had teams of sales people who had relationships with companies needing to advertise and coordinated theirs ads with the publishing schedule. Publishers then gave that advantage away to sell ads for a fraction of their current price on a per view basis and have been crying ever since.
- mfer 6y ago
  Publishers have been seeing their ad revenue decrease. This is why they complain. Companies like Google make billions on ads. A overwhelming majority of Googles income is from ads. It isn't just that Google served new markets or that publishers outsourced the work. Ad systems use a bidding system. Google controls both sides of the bidding system. The system is setup in a way where Google has benefited more than others. It reminds me of record labels and producers. They make the lions share of the money on record sales for most albums and music. The artists typically get a small share. Some artists have walk away with a medium income will selling millions of albums and having the label/producers making millions. The lower income to publishers has caused them to do more shock and awe type articles that aren't good for us. They pay more inexperienced people less so there is less mentoring. Overall it means the quality of the published stuff has gone downhill.
  - wombatpm 6y ago
    I was in the printing industry in the 00’s and watched firsthand how publishers shot themselves in the foot. It’s funny how substack is doing what they should have done previously.
Macha 6y ago
When you are the NY times, you can hire an ad sales team, and charge advertisers enough for non targeted ads to make that profitable. It turns out this is a little harder for "Joe Bloggs anime reviews"

by mfer 6y ago

wombatpm 6y ago

>Part of this is about the middle men. The NY Times cut off ad exchanges in EU and found it didn't kill their ad business [1]. One thing it did do was cut out the middle companies doing the brokering. Google has made A LOT of money just being a middle company. Like a car dealership. So NYT rediscovers publishing? Once upon a time, publishers had teams of sales people who had relationships with companies needing to advertise and coordinated theirs ads with the publishing schedule. Publishers then gave that advantage away to sell ads for a fraction of their current price on a per view basis and have been crying ever since.

mfer 6y ago
Publishers have been seeing their ad revenue decrease. This is why they complain. Companies like Google make billions on ads. A overwhelming majority of Googles income is from ads. It isn't just that Google served new markets or that publishers outsourced the work. Ad systems use a bidding system. Google controls both sides of the bidding system. The system is setup in a way where Google has benefited more than others. It reminds me of record labels and producers. They make the lions share of the money on record sales for most albums and music. The artists typically get a small share. Some artists have walk away with a medium income will selling millions of albums and having the label/producers making millions. The lower income to publishers has caused them to do more shock and awe type articles that aren't good for us. They pay more inexperienced people less so there is less mentoring. Overall it means the quality of the published stuff has gone downhill.
- wombatpm 6y ago
  I was in the printing industry in the 00’s and watched firsthand how publishers shot themselves in the foot. It’s funny how substack is doing what they should have done previously.

Macha 6y ago

When you are the NY times, you can hire an ad sales team, and charge advertisers enough for non targeted ads to make that profitable. It turns out this is a little harder for "Joe Bloggs anime reviews"