> It seems to me there is a fundamental conflict between good targeted ads and protection of privacy. True, but it is too much to ask Google to throw "the baby

> It seems to me there is a fundamental conflict between good targeted ads and protection of privacy. True, but it is too much to ask Google to throw "the baby out with the bath water", as it were. For all their faults, I am encouraged that Android and Chrome, if no other product team at Google, is pioneering Federated Learning [0], Differential Privacy [1], and now are pushing ahead with Privacy Sandbox [2]. I wholeheartedly agree it simply isn't enough, but it is substantially better than what's in-use right now. Like everyone else though, I am worried for the same reason I dislike AMP (accelerated mobile pages) despite it bringing noticeably better user-experience for many: Google has this nasty tendency to make things seem more "open", "benevolent", and "private" than they really are. [0] https://federated.withgoogle.com/#learn https://federated.withgoogle.com/#learn [1] https://www.chromium.org/developers/design-documents/rappor https://www.chromium.org/developers/design-documents/rappor [2] https://news.ycombinator.com/item?id=20767891 https://news.ycombinator.com/item?id=20767891