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They did not find a replacement to cookies. Cookies have become too toxic and are harming them and so they found a way to not store anything on the device and y
by yalogin 6y ago
They did not find a replacement to cookies. Cookies have become too toxic and are harming them and so they found a way to not store anything on the device and yet be able to target users. This means it will be impossible to stop them from profiling and targeting users as users don’t control anything.
They are using privacy preserving techniques, and even if we assume they are doing it well, it just means that we will never get rid of the profiling and paying to get privacy will not happen with google services
- jahewson 6y agoIf you read the 4th bullet point in the article you'd see that the data is actually stored on the device. Users will go from seeing only cookies, which are opaque ids, to their full behavioral profiles - basically, the opposite of what you just said.