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There have been studies that claim to show most American consumers can’t tell the difference between Coke and Pepsi. This is baffling to me. In my soda drinking

There have been studies that claim to show most American consumers can’t tell the difference between Coke and Pepsi. This is baffling to me. In my soda drinking days, I was fine with both, but the difference is pretty clear to me (and I have single blind tested it a few times.) Could there be a significant cohort of people who are unaware they have a diminished sense of taste due to age or other factors?

karmakaze 6y ago
One friend could tell the difference between the Coke made in Toronto vs made in London, Ontario. He much preferred the latter, maybe something to do with the water. Whenever he heard anyone was going to London he would try to get them to bring some back paying for the trouble. We put it to the test, he correctly guessed a handful of times in a blind test. Then we mixed them, he said "you mixed them."