I see the fee as largely a formality, you pay it then you think "might as well order from them since I paid for the membership". Then you have thier video strea

I see the fee as largely a formality, you pay it then you think "might as well order from them since I paid for the membership". Then you have thier video streaming, subscribe and save, etc. It seems to pay for itself but it really increases the chance we'll order from Amazon over a third party (e.g. in Canada, Walmart is really a good alternative as long as you only by "sold as shipped by Walmart" items, but it is rarely the first place I go).