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How one man made $6 billion dollars with a single toy
- prbuckley 15y agoI thought the use of scarcity really drove the growth of this business.
- Travis 15y agoI agree, but it may be more useful to discuss what else was done to enable the scarcity-driven growth to succeed. Most of the time, if you try to create artificial scarcity around a product, nobody is going to see it to know how much they want it. What do you think are the critical conditions that need to be met before scarcity becomes a viable marketing strategy?