If there are multiple players in the market, they will either try to buy or kill the new players. Established incumbents are often not nimble enough to quickly

If there are multiple players in the market, they will either try to buy or kill the new players. Established incumbents are often not nimble enough to quickly match the newbies. If the newbies move fast and corner an important market segment, they can either replace the incumbent or be bought out by them. Both are opportunities where investors could reap big returns.